Izzy Wheels are a brand of designer wheel covers for wheelchairs. The colourful covers transform a wheelchair into a piece of fashion and self-expression. We collaborate with famous artists and fashion brands to create our limited edition wheel cover designs. Our motto is ‘If can’t stand up, stand out!’.
How did you start Izzy’s Wheels?
My little sister, Izzy, was born with spina bifida and is paralyzed from her waist down. Growing up she found it very frustrating and upsetting that her wheelchair was the first thing that people would notice about her but it wasn’t a reflection of her bright and bubbly personality. I studied art in university and when I was in my final year, in 2016, I created a range of wheel covers for my sister’s chair that matched her outfits. I created an Instagram account called @izzywheels and it went completely viral online. One of our videos was viewed 3 million times in one day and suddenly we were getting messages from wheelchair users and artists from all over the world. We have since done collaborations with over 60 designers including Camille Walala, Morag Myerscough, Okudart, Orla Kiely, Malika Favre and most recently Barbie.
How do you find working together as sisters and best friends?
We come from a big family of six and we are the two youngest. I am four years older than Izzy and we’ve been best pals since she was born. When we were little, our favorite thing to do was decorate Izzy’s chair for special occasions. For Christmas, we would fill her wheels with lights and bobbles and for parties, we’d put multicolored ribbons and flowers. It always created loads of positive attention and Izzy loved when people complimented her wheels. Strangers smiling and complimenting her chair gave her a huge confidence boost.
Looking back we never could have imagined that it would become our profession! We have the best time traveling around with Izzy Wheels and coming up with new ideas together. We each have our own very different roles within the company and a lot of trust in each other. Izzy is our brand ambassador and spokesperson for our community and all that we represent. She models all the new designs and brings her personality to the collections. I run the operations side of the business, curate the collections, work with the designers and run the social media accounts.
When do you feel most empowered?
A huge amount of work goes into creating each wheel cover collection. From choosing the designers, working with them on the brief, organizing the photoshoots, styling, art directing and all the many many bits in between. One of the most empowering things for me is when you see the photos for the first time and can feel how it’s all come together.
You have a big day ahead of you, what piece of RIXO will you be wearing and why?
We are so excited to be wearing Rixo because as brands we share a love for bright colors and big prints! We are obsessed with the Charlene Psychedelic Tulip dress and Carmen Spaced Tulip dress!!
Izzy Wheels @izzywheels